Smart Error Handling at

Mission Objective: Analyze and develop a program to convert millions of page errors into millions of succesful searches for site users.

April 19th, 2008
Sirius Net Systems co-creates and project manages the Smart Errors Program for
Program becomes a stand alone tool kit used by companies around the world.

LG Consulting searched for a strong project management professional with PMBOK training, years of large IT project experience and Bing experience to work on special initiatives for Live Search's Group Product Manager. They selected and recommended Sirius Net Systems to Bing. The first project to go live was Smart Error handling, also known as 404 errors.

Project Management services on the successfully completed projects included:
• Creating Decks and press release first draft, scheduling and participating in PR meetings to plan Kevin Johnson’s 8/6/08 Keynote at Search Marketing Expo (SMX) Advanced announcing project launch and tool kit launch. Prep included press release and Blog Messaging. Day of results included 4 print articles, 5 blog posts and 42 reposts.
• Smart Errors / 404 Project – PR / Marketing, Team Building. Cleaned up 75 million / month in error traffic and generated over 15 million per month of new searches in Live.
• 404 Toolkit – Over 10k downloads of tool kit in the first month, a good mix of neutral and positive press with no negative press.